Join Marina in this discussion as she unpacks essential strategies for making money quickly and overcoming market challenges. Marina shares her personal experience and expert tips on building confidence, selling with authenticity, and creating valuable content that resonates with your audience. Whether you're an entrepreneur or a small business owner, this episode provides actionable steps to boost your business and generate income effectively. Don't miss out on Marina's powerful advice on navigating the competitive landscape and achieving your financial goals.

Marina Tolentino

https://www.marinatolentino.com/

IG: @marinattolentino_

YT: @marinatolentino

Newsletter: https://marinatolentino.myflodesk.com/opt-in

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Transcript:

Marina [00:00:00]:

You need to stop doing this and start doing this. Figure out your life, basically. Stop being afraid of everyone else's opinion. Stop looking around at what all your competition is doing. Refer link download grab claim take advantage of. Right? Well, there's a way to sell yourself without being cringe and annoying. Lucky you. It's just me today, so we're going to do a solo episode about this is really for someone.

Marina [00:00:29]:

Honestly, if you're like, I need to make money this month, but I have no idea how the heck I'm going to do it. This is the episode for you because I just been feeling that I'm hearing it from agents around me, I'm hearing it from lenders that the market is really tough right now and we know this, but then why is it that I am for some reason am slammed and having no issue with my pipeline and I'm noticing a huge discrepancy in what I'm doing online and what they're doing online. And so I want to empower you, whoever this is. I mean, you can be an entrepreneur in any trade in the industry and this is going to apply to you with marketing and selling yourself. So let's dive into how you can make money this month and it's going to just be like rapid. I'm not going to really go into this long form. I want this to be a good commuter type of podcast for you where you can get in, get out and get really inspired to take some action. One of the biggest things I see is you don't have confidence when you are promoting your business online.

Marina [00:01:28]:

You're kind of saying if you want to, if you feel like it, it's like optional for them to take action with your content and that's not going to inspire anyone to take action. So you've got to almost have like your bossy pants on. You're going to tell someone what they have to do and say it with that like hard love, tough love mentality of like, you need to stop doing this and start doing this or you need to figure out your life basically and do these steps because this is the solution to your problems. Like it's really taking them from problem to you have the solution and they can't get what they want unless they work with you. That's the overall vibe that we're going.

Marina [00:02:08]:

Hey, ladies, real quick, if you are looking for a mentor, I just wanted to remind you that I offer mentorship to entrepreneurs. So if you're someone who has a never ending to do list and you're smiling out of control and feel like your business doesn't have a track plan. I want to work with you every single week for a month at a time. It's super simple, but I come from over ten years of experience doing this myself, and now I'm willing to give that information back to people. So I've mentored real estate agents, I've mentored wedding photographers, I've mentored other business owners, and they've come from a place of overwhelm, mostly. And they really just needed clarity and a couple of action steps to move the needle. And we've seen gigantom leaps and bounds in their business. Like, I can't even tell you.

Marina [00:02:49]:

So if you're interested and you want to know what that looks like, I want you to go to marinatolentino.com and there's a calendly link there to do a 15 minutes discovery call with me just to see if we're a good vibe check to make sure we're on the same page. And I would love to work with you one on one to really boost your business to the next level. Let's dive back in.

Marina [00:03:07]:

So another thing that we can do is you guys just simply aren't selling yourself enough. Like, and I can even do a better job of this. I know sometimes we have fear that, well, if we sell too much, they're not going to trust us and it's going to feel salesy. Well, there's a way to sell yourself without being cringe and annoying. And really that comes through adding value with education. And so by you repeatedly, consistently saying something they didn't know before, reminding them that this is the way to get from a to b to c, that that just creates value add for them to trust you in the long term. So by doing that with that, what do you call that confidence that you are the solution to their problems. By working with you, you get them to the solution that they want.

Marina [00:03:53]:

That's going to help. But again, with selling yourselves, how do you do that gracefully? How do we do it without being cringe? You're doing it by serving what they want on a platter, number one, and you're not forcing them to do it. And you're not saying, book a call, book a call, book a call. And it's not every single day either. There is some finesse to this. So a big one is just to provide them with a resource so that can be creating, maybe you have two or three freebies, what we call them, where you like, opt into an email subscription and you're gonna get this free PDF. I know everyone has done this, but a lot of you guys haven't done this. Like you're signing up for everyone else's, but you haven't created your own.

Marina [00:04:30]:

That is one way, one surefire way right there to get someone and help them immediately. Like, you're not gonna give them the whole recipe for success, right? But you're gonna give them the first few ingredients to get started. And then more importantly, they're now on your email list, which then you can serve them over and over and over. And instead of leaving it to an algorithm that has a 1% chance that they see your content once you have that email address, I mean, gosh darn it, you were right there in their inbox. And there is a very high likelihood that they're going to open that first couple of emails, which is then important to continue to delivering that value to keep them opening. Every single time. We're not just saying book a call every time. We're not just saying sign up here every single time.

Marina [00:05:11]:

We're saying, here's how to get what you want. Click the link to do that. And I think there's a huge difference between what you're doing and what people actually want. So make the connect, right? Just think like a consumer, would I sign up for what I'm pitching? Does this make sense for me? Like, really just put yourself in that person's shoes, right? Another one is to simply refer, link, download, grab, claim, take advantage of, right? See more here. Like a big one I've been doing on stories lately is like, here's a great listing, which like, probably 25% of my audience actually cares about. But then if I just do, like little teasers, right, like, what I'm posting online is just a hint of it, and it's like, view the inside here and it's a link to go do something. And maybe it's like, I don't know, what else have I done lately? Polls, dude. There's so much value in polls.

Marina [00:06:06]:

Another one is in my descriptions of my content on social media. This applies to TikTok, to YouTube, and to Instagram. I'm just hinting, during the video or during the carousel, the caption is where the juices. So no longer is social media a quick hit. When it comes to captions. It's like a full on blog post, sometimes with like 300 plus words. So we're getting really intentional with being authentic, using our own voice. We're not just using chat GBT for everything.

Marina [00:06:37]:

And we're talking to our friends, like it's our actual friends and we're saying, hey girl, I know you want to do this, but this is actually the way that it works. So if you want more, you know, like click on the thing at the top of my page and get exactly what you want right now downloaded. It's not always a book a call, book a call, set an appointment. Like initial sales, the results that you want are going to come from over delivering first. So if you want to get paid this month, you have to over delivery in the next two weeks to actually get something to close and get cash in your bank account by the end of the month.

Marina [00:07:10]:

Hey guys, I hope you're enjoying the podcast. But real quick, if you are someone that's super overwhelmed and you're worrying how the heck am I supposed to do all this stuff, I want to tell you, I have a really good four week course for you. It's called core values of your calendar. It's super succinct to the point, filled with stories about how I've overcome overwhelmed myself and the strategies and tools I use today to do all the things that I'm doing today. So I've been there, I've seen it. I mean, I still see it on my feed today. All the influencers who are telling us do this, sell more, be more, post.

Marina [00:07:39]:

Twelve times a day, right?

Marina [00:07:40]:

And it's freaking impossible. And so I want you to go to marinatolentino.com, scroll down and look for the course again. It's called core values of your calendar. Read it, see if it's right for you. But I would love for you to dive in and literally implement the tools and systems and strategies that I've learned over the years that have paid thousands of dollars in coaching to get this information and give it to you in this course. Check that out and we'll get right back to the podcast.

Marina [00:08:03]:

I hope this makes sense. I know this is like a rant and a ramble, but I'm just seeing it over and over again where there is a clear, clear difference between the content creators who are serving up value like they're giving it all away for free, versus the ones that are just selling something that everybody else has. There's no uniqueness to them. So I want you to get super clear on your one person that you're talking to and you're going to give it all away. Like you're going to keep educating over and over and over, answer all the questions that this person has over and over and over. Before you know it. They're going to be calling you and they're going to say, hey, Marina, I downloaded your thing. I'm on your email list.

Marina [00:08:43]:

Thank you so much for sending that every Friday, by the way, I have watched probably 10 hours of your videos and I would like to buy a home. Here's the link. Can we go see this tonight? And we write an offer that night and we're going to be in escrow. Like it's that fast. And if you have a product or your retail business, I mean instantaneous, like they can click at 10:00 at night on TikTok. You know, it's really about paving that clean, clear pathway and helping them understand the process that you take them through with your education. When you work with me, you get this experience. You're telling the story.

Marina [00:09:20]:

And I think that's just, that's kind of why I want to wrap it today is like you have to sell yourself to get what you want. Stop being afraid of everyone else's opinion. Stop looking around at what all your competition is doing. Worry about your one client, and you just constantly have to take yourself back to the one person who is struggling. If only you can help that one person with the problem that you solve, what would you tell them today? And then you just do that every single day consistently online. Or you batch it out and you pick one day a month to make a crap ton of content. And your assistant, which I use, is going to push it out for you. And that's just how we do it.

Marina [00:09:59]:

And it's that consistency over time. So with anything with marketing, it is building the snowball. It is starting on your hands and knees, spreading your arms and scooping it towards you, forming a ball. And that initial momentum energy that you have to build is going to be exhausting. But then you have to build the muscle to make the next one and the next one. And before you know it, you have a real ball that's rolling, but it's not rolling yet on its own. We are pushing this thing up the hill. And if you give up, you take breaks or whatever.

Marina [00:10:29]:

When you are starting your marketing, the ball is going to weigh on you and push you back down the hill. This is where we have to keep going over that hill to make it actually snowball and have its own momentum. If it doesn't have its own momentum yet, it is 100% reliant on your muscle to move the ball forward. This is that like the grit that we have to get back to. 2024 is a hard year, I think, for businesses all around. And so it's the entrepreneurs that are doing intentional, daily, consistent action that are going to move the needle. So I just really want to find the people that are doing it because I feel like everyone around me is kind of pansied out, unfortunately. Like, who wants it? Who really wants it? And those people that do it are going to have the best year of their careers in any industry, like I said.

Marina [00:11:17]:

So that's it today, guys, I just want to remind you that the best ones, the best people who are making that money, who are building their careers, building their businesses, are showing up and asking for it. So don't be afraid to ask for it and go for it.