How To Hire A Professional Assistant To Free Up Your Time | Rose Mocerino | WLAM, Episode 29
In this episode of Work Like A Mother, Marina dives deep into your first hire and why you need to invest in a professional admin even if they are coming from a different industry. Despite having no initial experience in real estate, guest Rose shares how her proactive mindset and transferable skills enabled her to thrive. She emphasizes that while industry-specific knowledge can be beneficial, the core competencies of an EA—such as adaptability, effective communication, and problem-solving—are what truly drive success. For real estate professionals and entrepreneurs overwhelmed by their never-ending to-do lists, this episode provides a roadmap to leveraging an EA's capabilities to transform chaos into clarity. Learn how delegating tasks to a skilled EA not only streamlines operations but also frees up valuable time for business growth and client engagement.
Mentioned in this episode:
Starbucks order: iced doppio espresso in a venti cup with extra soy
Rose Mocerino
IG: @aloha_rose_
Marina Tolentino
https://www.marinatolentino.com/
YT: @marinatolentino
Newsletter: https://marinatolentino.myflodesk.com/worklikeamother
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Transcript:
Rose [00:00:00]:
You're investing in this EA right now. You're investing in learning how to become a better manager. You're investing all of this stuff. Think about what your days are like now. What are things that you don't think about anymore? Right? Like you said, paying the bills. The finance, like, your finance stuff is pretty much done, like tracking your analytics. We've, you know, been pretty good at any. Anything like that.
Rose [00:00:19]:
There's a lot of things that you think are very small, but anything that you just hand off to me, you stop thinking about, don't you?
Marina [00:00:25]:
At this point, it's so freeing. And that's the only way I'm able to do multiple businesses. There's no way I could keep it all in my brain. It just doesn't happen. I'm an expert multitasker, but at the end of the day, the balls get dropped, you know? So you've gotta have that extra lever to be like, hey, use this. Delegate. Delegate.
Rose [00:00:41]:
If you really want that quality candidate who's gonna care about your business, you have to pay them. Like, you care about your business and you care about them. That's just how it is, 100%.
Marina [00:00:49]:
And I think it goes back to, you get what you pay for at the end of the day. All right. Today I have someone super special who you guys don't even know is behind the scenes probably, but she is the one who is made this podcast so efficient and so successful. So I'm excited to bring on Rose today. Thanks for being here.
Rose [00:01:10]:
Hi. It's so funny being on this end of everything. I'm not used to, for sure.
Marina [00:01:15]:
Yeah. No, but it's great. Cause I think what the point of this podcast is really to give context behind why everyone needs a hire. At least one person to start with. And you've been that person for me over the last year. We made it a year already together, which is crazy. Time flies. And so I really just want to break down some of those myths and misconceptions and, like, especially the mindset of why it's so hard, hard to make your first hire.
Marina [00:01:36]:
But once you do, what potential that unlocks afterwards. So just to, like, kind of clear the plate, start us over, give us your context of who you are and kind of how you got to this role. Like, what's your past?
Rose [00:01:47]:
Yeah, so, um, I was born and raised in Silicon Valley, so grew up in the tech world. Both of my parents are engineers, so that's where I also started my career. My first job was, like, essentially front of house and facilities in a tech office. And I was there from when we were about 100 people. I think I was 123rd higher for that office specifically. And then I was there for the first office move in that first week. And then we grew it into a 400 to 500 person office amongst two buildings. It was crazy.
Rose [00:02:19]:
After that, I went on to become my first true EA role after that. And I supported the CEO office, the CTO, and the head of sales, which was a lot across many, many time zones, worked at all remotely. So from there I came to Hawaii and then tech, being volatile as a it is, got laid off. And then actually one of my co workers from that place told me about you and you were hiring and it just totally worked out. We were in the same place. It was the right time. Almost felt like divine timing.
Marina [00:02:46]:
So, yeah, for sure. And the fact that you're like, in the neighborhood that we lived in was so crazy.
Rose [00:02:52]:
Totally.
Marina [00:02:53]:
Like, I had hired a headhunter through LinkedIn. Whoops. And they went through like, gosh, I don't even know, over a thousand applications narrowed it down to 50, and then out of 50, I narrowed it down to 20 that I wanted to interview. And out of the 20, we made it to like five second interviews. And you were one of those people. And it was just the fact that you, like, knew Hawaii was super important, first of all, because a lot of people can't even pronunciate things correctly. So you did hula. You actually know more hawaiian than I do, I think, which is also like divine timing and everything.
Marina [00:03:23]:
But it was your background that really impressed me because previous to this, I think I was very used to thinking that I can just hire the cheapest person or hire the person that has the most time, which isn't necessarily good qualities to look for in a good professional EA. And so I think a lot of women especially will think, well, I can just hire my friend or I'll just hire my sister or whatever, thinking that we're helping everybody out, right? But in the end, it's going to kick you in the ass because you want someone that's almost more proficient than you are as the entrepreneur. Like, you are a excel ninja. You're a calendar whiz. Like, you're so good on the tech stuff that I'm like, just let it fly, girl. Like, you got this. So anything when it comes to booking, travel and whatever, like, you are so much faster and think of more things than I ever would. So I got to say that pays itself off a million times.
Marina [00:04:11]:
But if someone's like, never hired anyone yet, and they know that that's the thing holding them back in their business or their quality of life. You know, what advice do you have for someone that's in that position?
Rose [00:04:21]:
I think definitely looking for somebody who has pursued admin as a professional thing. It really is a big difference when you're supporting, like, higher level executives or if you're used to supporting a team, you just learn so many different things. So in my case, supporting those executives, like, really lend itself towards what you need, because I am used to these extremely busy calendars across so many different time zones because, you know, this one exec was sitting in California, one was sitting in London, one was sitting in New York. So, like, constantly, like, booking things across time zones is really not that much of a problem for me at this point. So if that's the kind of thing you need, you need to look for admin who are in those spaces. And more than that, too, if you are finding somebody who's been an admin for a long time, they're going to come with probably that customer support phase. A lot of us probably started in retail because we need to have those, be able to build that rapport amongst people. And so the other thing is, too, you have to be finding somebody who's willing to continue to pursue things and follow through on everything.
Rose [00:05:33]:
So what we always like to call ourselves was chief annoying officer, so we would still be part of that C suite world. And that's kind of what it is, because sometimes people are just forgetful. So if you can follow through on all of your threads and make sure it gets done, that is sometimes even more valuable than somebody who can fully manage a calendar as well.
Marina [00:05:51]:
Yeah, and that's such a good point because as you're saying that, like, I'm reminded, as an entrepreneur, usually you're the visionary. You have the million ideas, but then you're also, like, scatterbrained and nat brain sometimes where you forget about everything. So we like to delegate it off and, like, say, okay, these are all the ideas I have. But then no one's actually going back full circle and saying, remember you told me all these things wanted to do? And like, this is the follow up. I've been checking back three times instead of it just falling off the plate and being like, oh, well, I guess that didn't work out. Like, you're actually on top of it. And that's another good reminder, is, like, if you're hiring the sister or the friend to be your assistant, then it's on you to kind of babysit them. And that's not the whole point of hiring someone.
Marina [00:06:28]:
It's to get stuff off your plate, not to add more to your plate. And I think that's a big mental block that people have when they hire is, well, now I have to babysit someone. Well, actually, you shouldn't. Like, your ea should be more independent than you and they should be almost micromanaging yourself in a way of all the things that we've delegated off. And they should be reporting to you saying, hey, these are the things we asked for. This is the follow up on this thing. This is the status on this XYZ. They should be more organized than you, which is hard to believe that exists, but you have proven that it is.
Marina [00:06:56]:
And I know that there's a whole breed of you out there that do this. And again, you're coming with a toolkit of experience. This isn't your first gig ever.
Rose [00:07:03]:
I think that's actually something you and I have done recently. I'm like, hey, I need this thing from you. You. And you're like, okay, I'm on it. I'm like, I need this thing from you. You're like, oh, here it is.
Marina [00:07:13]:
Because right now it's summer season, so I'm hardly in front of the computer. I'm doing business from the phone right now. And so you've been so good. And there is a graceful and professional way to be annoying without feeling like you are a drag or like you're annoying or whatever. Like, I just feel like that is a skill set that you have mastered so good, but it's something people can learn. It is an actual skill, a muscle that you have to learn over time.
Rose [00:07:37]:
And truthfully, when I think about eas and whenever I have folks ask me what it's like to be an EA or if they're thinking about changing their career path. Like, I know some people in ta, so, like, talent acquisition sometimes transitions into EA. They asked me the same thing and you just brought it up. It's, the EA does manage the exec. You really are that person who is kind of the boss's boss. That's really how it works. Because, you know, if you don't come through me, you don't get on the calendar, you don't meet with the exec. That's just how it is.
Rose [00:08:06]:
Because that's the whole point of having somebody who's one to protect your time, knows your boundaries, knows what your day to day looks like. And that's exactly where you know this skillset comes in.
Marina [00:08:16]:
As he said, absolutely. And I will say, like, so going back to the very beginning, when we started working together, you were not very familiar with real estate. And so we were both kind of like, okay, let's just bite the bullet and see what happens. Like, you're going to learn so much, but kind of share from your perspective how that was transitioning into a new industry for someone who maybe, like, another realtor might be listening to this, thinking, okay, I'm going to hire an exec, but they don't have real estate experience. Is that necessary? Like, what was your process like?
Rose [00:08:44]:
No, I mean, it definitely makes you more comfortable, right? Because that feels like one fewer thing you have to teach this person. But I think what you and I have discovered for sure is, like, all skills are translatable. And you say that for entrepreneurs all the time. Like, it doesn't matter what skill set you have, you can translate it to whatever you want to do. And especially in this case, even if, you know, I feel, yeah, I still feel like there are real estate terms I'm learning, or, you know, things in the timeline that I'm learning. But if I can take what I know and apply it directly to what you need, I don't need necessarily that real estate experience off the bat, because if that's something that we're both willing to work on and we communicate about how important it is for me to learn that, or how important it is for your admin to learn that you progress in that. But I can still do my job, right? I can still do everything I need you to do. Like, maybe I'll be asking questions or like, needing to know certain things, but most of the time it just comes to how comfortable are you working in the unknown, which most eas should be, because that's kind of your life.
Rose [00:09:48]:
You're sitting there in this puddle of, like, question marks and you have to turn them into like, periods and like bullet points and stuff. And plenty of times where, you know, I don't know what exactly like you might need with a client, especially early on nowadays, not as bad. I can still set up that call. I can still reach out to them and say, hey, Marina would love to connect with you. Or I can say, thank you for joining this call, or anything like that. I don't necessarily need to know all the details right away, but the second I do, that just makes it that much faster when you need it done.
Marina [00:10:18]:
Exactly. Yeah.
Marina [00:10:19]:
Hey, ladies, real quick, if you are looking for a mentor, I just wanted to remind you that I offer mentorship to entrepreneurs. So if you're someone who has a never ending to do list, and you're spiling out of control and feel like your business doesn't have a track plan. I want to work with you every single week for a month at a time. It's super simple, but I come from over ten years of experience doing this myself, and now I'm willing to give that information back to people. So I've mentored real estate agents, I've mentored wedding photographers, I've mentored other business owners, and they've come from a place of overwhelm. Mostly, they really just needed clarity and a couple of action steps to move the needle. And we've seen gigantom leaps and bounds in their business. Like, I can't even tell you.
Marina [00:11:00]:
So if you're interested and you want to know what that looks like, I want you to go to marinatolentino.com and there's a calendly link there to do a 15 minutes discovery call with me just to see if we're a good vibe check to make sure we're on the same page. And I would love to work with you one on one to really boost your business to the next level. So let's dive back in.
Marina [00:11:17]:
And I think just for context, too, of like, what is your roles and responsibilities? How are you helping in the position today? It's not. You're not a transaction coordinator. Let's just, like, draw the line there. We hire that separately for someone who does that full time. She handles, you know, 15 to 20 cases at a time, or I should say transactions. And your job is specifically to be the interim between this, between me and her, and to also keep tabs on all things. But most of your job is also just my calendar management. It's, you're paying the bills for me, so I don't have to take that extra five minutes here and there and around.
Marina [00:11:47]:
You're tracking things for me. But a big part has focused into marketing as of late, just because we've added on the podcast and the YouTube and all the things. And so I've started to decide, well, maybe this is now a new position. Maybe we're growing to a point that we can actually add on a marketing coordinator or a marketing whatever position on the side so that you can stick to your sweet spot, which is making the engine run efficiently. Everything's proactive. You know, we're not acting reactively, but kind of share, like, your day to day routine and like, some of your weekly tasks that you do.
Rose [00:12:19]:
Yeah. So the first thing that I do. I tend to do it Sunday night once in a while. I'll do it on Fridays if I'm really ahead of schedule. But you know, sometimes things happen over the weekend anyway that I need to add. But that first thing that I do every week is our one on one doc. That is like my holy grail. I need to do that every single week so that I know what we're doing, what we're talking about every Monday.
Rose [00:12:38]:
And I highly recommend for any admin out there who does not have a running one on one doc with their exec. Like, that is a thing you need to live and breathe by because that'll be the place where you get to ask your questions. You'll definitely get everything you need done right away. Something you and I don't do as frequently is like in the doc, I would like mention and be like, hey, I need an answer to this, but it doesn't need to be now. I just need to hear at some point, right? So there's like many, many ways to use that doc. So that is the first thing I do. And then I'm constantly like in my inbox. Then I'll check your inbox.
Rose [00:13:11]:
And then, you know, the podcast one because we have email all over the place now, but it also helps me keep everything organized. So I kind of like having separate inboxes like that. So go through emails, we check, make sure everything is scheduled for the week. So that is podcast is up and ready. Podcast is scheduled for video. We know what we're posting this Friday for YouTube. And both of our emails are getting ready to go. So after this, like, I'll have the draft for you for podcast email tomorrow.
Rose [00:13:44]:
And then from there, it just kind of depends on like what we have going on. Like you mentioned in, in a previous episode, there's been times where you're bored, right? And sometimes if I have everything scheduled out, I'm like, oh, I can relax. I've never experienced this in tech before. Like, this is brand new to me. I don't know what it's like to not be stressed out.
Marina [00:14:01]:
Yeah.
Rose [00:14:03]:
So it really is just a day to day making sure, like, I am trying to respond to you in a very timely manner. And especially if clients ever get back to me, it's like that is pretty much instant, right? And then I get that right to you if that's something you need to answer. So the days really are different, which I think we're all used to. We're used to everything being different, but it really is just staying on top of, you know, all the things that we know that needs to happen every single week and then picking up on things that get thrown on us throughout the week.
Marina [00:14:36]:
Yeah, exactly. So as long as, like, our systems are in place, that everything has a process, then we know, okay, I just plugged in these things, checkbox that's done, move on to the next. And then there's always, like, a backflow of items that are, like, do when you can. And so for us, that's like blogging right now or adding things to the website over time. But it's not to say, like, your work to the bone, and you're absolutely maxing out 25 hours a week every week. It's definitely flexible, and I think that's nice because then you can have a life. And I also think some eas have multiple entrepreneurs they work for. So if you wanted to do that, you could potentially share your ea with two or three other entrepreneurs if they had that capacity.
Marina [00:15:12]:
But I like the idea of keeping it open, too, because there's room to grow. And so it's not to say, like, we have to fill all these hours, but if you want them, they're there for you to work them, if you, if you need, and then just, I.
Rose [00:15:23]:
Think especially for you. And I like with your multiple businesses too, like, that makes it a little bit easier to, like, oh, I would love to take on more stuff. Hey, easy enough because you're working on 10,000 things anyway.
Marina [00:15:35]:
Yep, exactly. And so I'm just thinking about, like, workflow. Right? So for someone who's never hired someone before, like, for example, a new client drops into the atmosphere, and they're saying, hey, I want to work with Marina. So then I literally screenshot that. I don't even have to text it out to slack. Rose gets the information, sets up the initial consultation. From there, I get that going, and then I really don't have to do a ton until we're, like, showing. Once in escrow, I'm pretty hands off and I'm just there to negotiate.
Marina [00:16:00]:
But my TC and Rose handles the whole file. And so for, I think for someone who's doing it all right now, they don't even understand that that world exists, that you can basically go from initial contact to closing with, I would say, ten conversations with the client.
Rose [00:16:14]:
Like, that is it paychecks, which is peace of mind. Right. Peace of mind for you that, you know, it's being handled because you're like, okay, here's the information. And, like, at this point, right. We've worked together about a year. So, like, I understand real estate a lot more than I used to. If you tell me this person needs mls or this person needs that, like, I can go do that. Like, you really don't even have to tell me.
Rose [00:16:36]:
Most of the time you're just like, oh, follow up with this person, right? And, like, I just know what to do now. And that's from working together, that's from trusting your admin, you know, that's from letting go a little bit.
Marina [00:16:48]:
And I will say one of the things that people need to look for in an EA is someone who is a self starter and a self researcher. So I feel like you've always done a really good job of trying to find the answer first before you ask the question. Whereas I've worked with some other people where they literally need to be handheld and, like, remember I told you this is where the file lives. Like, go there first before you ask me. But that is a skillset you have mastered in something that's really important in people. And I would say if you're looking to hire someone again, give it a three month trial or even a one month trial, and you're going to feel it out really fast if this person has what it takes, and if they don't, you have to have the balls to just say, I'm sorry, this isn't working out, and move on to the next. But so often I think, especially when they hire the friend or the sister, that they don't want to hurt feelings. And so then it drags out six months to a year, and you guys are both freaking miserable and everyone is hating life.
Marina [00:17:35]:
And I see this happen all the time. And so I just, you got to treat your business like a business. And that means having the tough conversations and being confrontational at times, but really not settling for less. And I think when you said, like, you're the one that organizes the entrepreneur, you're almost the boss of the boss. You have to have that self respect as an entrepreneur to realize, I have this role only, this is my role. And, like, hold yourself to that standard, this high standard. I deserve someone with a resume that stacks up above the rest. I deserve someone that has all this experience I don't have.
Marina [00:18:09]:
I shouldn't settle for the cheapest, fastest person. Like, just don't do it.
Rose [00:18:13]:
No, definitely not. And like you said about, like, hiring, like, the family member or the friend too, it's almost too emotional because you and I, like, I feel like you and I at this point are friends, but it was better that we didn't start out that way. Right. Because then it's easier to define those roles and then we both know how we speak to each other, right? We know how we talk. So we definitely always assume good intent. But I'm not like worried about hurting your feelings. And I know you're not worried about hurting my feelings because this is how we work together. And then you don't have to deal with that part at all, which can be really challenging.
Rose [00:18:46]:
Cause, you know, like you wanna remain, you know, on good terms. It can be easy to become on not good terms.
Marina [00:18:54]:
Yeah. And I think a big part of this too is setting yourself up for success with the way that you communicate to your ea and just being really clear about what's acceptable, what's not. And when it's not that we're having this good constructive criticism conversation to say, actually I'd like it this way instead, instead of just like putting it under table building resentment, like all these things. You have to learn to be a good manager first of all. And that takes time and practice too. So even if it's your first hire, realize you're not going to be the perfect boss. It takes time to work together and it might take two, three eas before you actually hit the sweet spot and some time. And I feel like so many women just don't even want to go there because of all the fear and the worry and all these things.
Marina [00:19:33]:
You got to start somewhere. Like you really just got to do.
Rose [00:19:36]:
Yeah. And before you can become good at anything, you've got to fail a few times.
Marina [00:19:40]:
Right.
Rose [00:19:41]:
That's the only way to get there. And this is exactly the same thing. And like, even if, you know, you don't see eye to eye, like, I think especially, like in any service based business, you're gonna have a nice way to tell somebody that, I don't think this is working right. Like, it doesn't have to be mean. It can be, it just didn't work out.
Marina [00:19:59]:
Exactly. Yep. And it's gonna be emotional or whatever, but you just keep that professional face on and then you cry after you hang up the Zoom call. I've been there. It sucks, you know, just gotta get on to the next one. Like keep the momentum, you know, knowing that have this ideal vision of how your business works in your life and you're not willing to sacrifice anything else until you get there. So that's really important.
Rose [00:20:21]:
And I mean really too, if you think about, you know, buying back your time in the future, right, like you're investing in this EA, right? Now you're investing in learning how to become a better manager. You're investing all of this stuff. But I mean, you know, like, think about what your days are like now. What are, what are things that you don't think about anymore? Right? Like you said, pay the bills. The finance, like, your finance stuff is pretty much done, like tracking your analytics. We've, you know, been pretty good at any, anything like that. There's a lot of things that you think are very small, but anything that you just hand off to me, you stop thinking about, don't you, at this point? So it's kind of great.
Marina [00:21:00]:
It's so freeing. And that's the only way I'm able to do multiple businesses. There's no way I could keep it all in my brain. It just doesn't happen. I'm an expert multitasker, but at the end of the day, the balls get dropped, you know? So you've got to have that extra lever to be like, hey, use this. Delegate. Delegate. And I promise, once you start doing it, you realize it's like a whole can is open.
Marina [00:21:19]:
And you're like, oh, my gosh, I can tell them to do this, and I can ask them to do this. And, like, before you know it, you're going to be bored and you're like, wait, what do I do with my time now? And that's where your sweet spot is. Your job as an entrepreneur is to do the income generating tasks, which I think people forget. And they get so busy with the busy that they totally sidetrack from what actually drives the business, which for me is content creation. It's grading relevant content that brings the audience in. It's having those authentic relationships, going to lunches with people. That's not stuff that Rose can do right, but it's stuff that I can master and convert a client. So super important.
Marina [00:21:53]:
I'm sorry to interrupt, and I hope you're enjoying this episode of the work like a mother podcast. Real quick, I just want to remind you guys, if you are worried about missing an episode, you don't have to worry anymore because we are creating a weekly email that's going to go out automatically every single time there's a brand new episode. And this email is going to have everything you need to know about this week's featured guests. It's going to have all of the links and the resources that we're going to talk about in this episode so you don't have to go around and fumble through the show notes. But it's me served in your inbox every single week. So if you guys want that access, be sure to click below one time in the show notes today, sign up for that email and then you'll never have to worry about it in the future. And bonus, if you really love this, we'd love it. If you share this with a friend, give us a review on whatever platform you're listening to and we'll continue to bring new episodes, new information that's going to help you level up your life every single week.
Marina [00:22:43]:
And then I wanted to bring some perspective to pay. So we're going to talk about money for a second. What do you feel like? Because it's 2024 and I feel like so many women think they can pay $15 an hour still and maybe in certain markets, but like, we know, cost of life and everything is just more expensive. 2024, what would you say is a good starting pay for someone?
Rose [00:23:04]:
I mean, it's always going to come back to what the experience is, right? But basically, if you're below 30, 40 ish dollars an hour, you're not going to find somebody who has the skill set that you want. Or maybe they do, but they're going to spend less time on you, right. Because it's, they can only offer you so much and it's the same thing anyone else would do, right? Like, well, if you're paying me this amount, but I like you, I will do this for you, but I'm not spending more than like 6% of my energy on it or 5% or whatever, right? So you, if you really want that quality candidate who's going to care about your business, you have to pay them. Like you care about your business and you care about them. That's just how it is.
Marina [00:23:45]:
And I think it goes back to you get what you pay for at the end of the day so you can pay someone minimum wage. You know, that's an entry level that's never had experience before, but it's going to take them ten times longer and they're not going to have a system in a process. Whereas like, with you, five minutes, it's done. I know it's taken care of, it's being followed up on, and it's worth every peace of mind, like 1000%. But it does take risk in the beginning because you're going to think, oh my God, this is so expensive. Never paid anyone this much in my life before. And then once it clicks, like give it a month or two, it's just that unlocking of the next level. And then it's like, okay, it's go time now.
Marina [00:24:17]:
We've got no limits. We can handle ten transactions a month, easy.
Rose [00:24:20]:
Like, it's.
Marina [00:24:21]:
Everything's got a system. Yep. Yes, absolutely. Do you feel like we missed any other topics or, like, little nuggets you wanted to drop?
Rose [00:24:30]:
No, I feel like that was really the majority of it. It's just really understanding what your admin does for you, what the admin does for your business, and making sure you actually kind of treat them like your boss, because they should be. If they're good at what they do, they will be your boss, and that will free up your life because. Because, you know, if you're an entrepreneur for so long, you forget what it's like to work, you know, in an office, in a regular job with, like, a hierarchy and all that. But then, you know, it's kind of great when somebody can tell you what to do for once.
Marina [00:25:02]:
Oh, my gosh, yes. I'm like, yes, put me in my place. Tell me what I need to do today.
Rose [00:25:06]:
It is like, we have all these things and are you getting them to this week? Can we push it to next week? And then once I know that from you, it's like, oh, hey, Marina, by the way, there's a daily task on your calendar because this needs to get done, you know, and it's showing up every day. Yep. And if that's something, you know, that works for you, if that's something that you need, it's incredible how just having a single daily reminder somebody else put on your calendar will get you to do what you need to do a thousand percent.
Marina [00:25:34]:
Yep. It's so good. So I think the big thing, too is just start and realizing that it might take you, you know, give yourself three to four weeks to find someone that's actually qualified enough, because I think that's another mistake people make, is interview three people and then just pick the most fun person. And instead of, like, looking at it critically and from a distance, like, without just the feelings, like, analytically, what does this resume tell me? What does their experience tell me? What's their follow up? Did they even follow up from an interview? You know, all of those things play a role in it, but it takes patience and it is going to suck in the beginning. Like, there is a learning curve, but it's going to go faster than you think. So if they pass the 30 day mark, then give them a 60 day mark, and by then you should be ready to cruise. If not, pull the plug and start over. And that's part of the process.
Marina [00:26:20]:
So it is going to be delayed gratification, but it pays off 1000%. So I just want to offer to people, like, if that's you, and you're like, I need this, but I don't know where to start. Or like, how do I even create the job tasks that they're going to be doing for me or build this job posting? We are more than happy to help do that. And we can do that through a mentorship call that I offer. So the calendly link has that. We'll make sure it's in the description below. And I definitely want to just offer that out to you guys. Just have that sit down, get super clear on what you need for your business today, and then kind of in six months.
Marina [00:26:51]:
If this person could do all these things for you within 30 days, what can they do for you in six months? And you'll see the gigantic potential that you have in your business, which is super exciting. So we end every episode with a rapid fire. And so, Miss Rose, what is your Starbucks order?
Rose [00:27:07]:
Oh, my gosh. My Starbucks order lately, because I have been budget girly is an Icedopio espresso cup with extra soy, which essentially is a broken down latte.
Marina [00:27:18]:
Okay.
Rose [00:27:19]:
I was like, that sounds very good. No, it comes out to, like, 364. And so that has been my budget gurgling drink. Latte is like $7.
Marina [00:27:28]:
We're going to have to type that out in the description so that they can copy paste this order because that's a huge hack. Okay, what do you make for dinner if it's last minute?
Rose [00:27:36]:
Last minute. So I always have. I don't know if you've seen the Bukogi mandu at Costco, that, like, giant bag. It's like, it's from PP go, which is like a really, like, popular korean brand. I always have that in the freezer. So I'll make that either boiled or fried, even with noodles or rice or whatever, and just call it a day.
Marina [00:27:53]:
Yeah. Okay. What's your favorite? Go to department of target and favorite designer if you have one.
Rose [00:27:59]:
I don't know if I have a favorite designer, but I am obsessed with stationery, so you'll catch me in the aisle with literally all the pens and different papers and all just what's new here.
Marina [00:28:09]:
I love it. That is a fun section. Like the calendar stuff, too.
Rose [00:28:13]:
It's so cute.
Marina [00:28:15]:
Yeah. Okay. Give us a book or a podcast you recommend to our audience and why.
Rose [00:28:20]:
Ooh, podcast. I. It's funny, I actually didn't think about this one, but it was something that I really liked when I was in university. And I think we've talked about before that you're not used to fiction podcasts. So this one is called welcome to Night Vale. It's just a very eerie kind of fake town where the author is a radio host and he, like, gives you the news and the weather of everything going on in the town, and you learn about the town through the radio show, and it's just. Just, like, a little bit spooky, but very interesting. Probably my favorite podcast I ever listened to.
Rose [00:28:52]:
Just, I love that kind of storytelling in a different way that we're not used to anymore.
Marina [00:28:57]:
Absolutely. And that's such a good reminder that there's a whole genre of other podcasts out there besides self help. Like, I don't know if women needs to hear this, but, like, I'm so into the self help that I don't even look at the other side of the Internet, and it's out there.
Rose [00:29:10]:
You can just have fun with it, too. It doesn't always have to be, I'm going to become better. Or maybe you'll become better because you learned something in the story. I don't know.
Marina [00:29:16]:
Right. You'll get creative inspiration. Who knows? Absolutely. TikTok or Instagram?
Rose [00:29:21]:
Oh, tough one. I would say TikTok.
Marina [00:29:24]:
Okay. And where can people find you online if they want to stalk you and ask for help and all the things?
Rose [00:29:29]:
Yeah, mostly, I guess I would say on Instagram, TikTok, I'm like a scroller, but on Instagram, I am actually there. So it's Aloha Rose underscore, because, you know, everybody has the name Rose now.
Marina [00:29:42]:
Yeah. And your email is roserinatolentino.com. again, if you want to reach out to Rose for any questions. And I would even say if you hire someone and you want some insight or, like, better training or whatever, Rose can absolutely give some systems and some of the apps that we use to run our business. We're.
Rose [00:29:56]:
That's a platform. Yeah, yeah. Happy to share any templates that I use. You know, anything, anything you need, I've got it for you.
Marina [00:30:03]:
Amazing. Well, thank you so much for your time. This is fun. And I really just want to, like, shake some ladies up and be like, just freaking ask for help because you.
Rose [00:30:10]:
Need it, you need it, you need it. And it'll change your life.
Marina [00:30:15]:
Absolutely. All right, well, thank you.
